I imagine and shape the moments where commerce and contemporary culture meet: exploring how art, design and ideas drive human progress.

I work where art, culture and commerce meet — writing, advising and creating collaborations that connect brands to contemporary discourse in genuine ways.

My writing appears in Wallpaper* and Forbes, where I explore culture in its broadest sense, and, as editorial director of Challengers, I interview senior figures across branding, design and culture who have challenged their industries. My wine writing runs through Voices and The Life Champagne. Through my consultancy with Spinach, I help brands navigate cultural strategy and positioning, and I write trends reports and thought-leadership for clients such as The Future Laboratory and Polestar.

At the heart of my work is curiosity — curiosity about how arts and ideas drive human progress, and a belief that culture matters most when it invites dialogue rather than imposing meaning.

What I Do

  • For over twenty years, I've shaped editorial narratives that connect culture to broader conversations. I write about art, design and contemporary culture for international publications and, as editorial director at Voices, bring together leading voices in wine.

    I shape editorial vision for publications, build contributor networks and commission work at the intersection of multiple disciplines. Whether writing long-form features, conducting interviews with cultural leaders, or developing a publication's strategic direction, I work from the same belief: culture matters most when it invites dialogue rather than imposing meaning.

  • I develop cultural positioning strategies that connect brands to contemporary discourse – moving beyond traditional storytelling to find where a company's authentic heritage intersects with broader cultural conversations, then creating the frameworks, manifestos and collaborations that bring those connections to life.

    Work includes the La Vita Campari manifesto for Campari Group, rooted in their artistic legacy and sprezzatura, and cultural strategy for automotive and spirits brands seeking authentic engagement with art and design. I advise on brand presence at art fairs, biennales and design festivals, helping brands enter cultural spaces as contributors, not spectators. Recent juries include the Royal Fine Art Commission Trust's Building Beauty Awards and the European Cultural Centre Italy's Personal Structures exhibition in Venice, both for 2026.

    I work with brands that value cultural depth and thoughtful engagement. The companies I work with don't sponsor art – they enable it.