Art, Design, Luxury and Lifestyle.

As editorial director of Voices magazine, I collaborate with Spinach Branding and Maze Row to shape the publication’s vision and bring to life compelling stories at the intersection of wine, food and culture. Leading a global network of food and wine experts, writers, photographers and filmmakers, I oversee editorial across print and digital platforms to ensure Voices remains a dynamic, thoughtful and inspiring publication.

As lifestyle content director, I lead the editorial direction for Spinach Challengers and advise global brands as a design and luxury specialist. My work spans projects such as Voices magazine for Maze Row, the J Vineyards brand books, and La Vita Campari for Campari. Across all projects, I bring together strategic insight and creative storytelling to shape narratives that reflect brand values and drive genuine engagement.

The Life Negroni is a project that best reflects my passion for storytelling. As co-author, I helped bring this celebrated book to life by uncovering the rich history, cultural resonance, and craft behind one of the world’s most enduring cocktails. Through first-hand research and carefully shaped narratives, we traced the Negroni’s evolution — exploring the people, places and ideas that define its story — all within a broader historical and design context. The result is a book that speaks to both cocktail enthusiasts and design aficionados.

As a senior contributor to Forbes Lifestyle, I explore the evolving worlds of art, design, luxury and ideas through insightful storytelling. My writing examines the cultural and creative forces shaping our world: from the role of art in driving change to the power of innovation and craftsmanship to inspire and connect.

As a freelance writer, I’ve been contributing to leading design publication Wallpaper*  for over a decade, exploring the intersections of design, culture and luxury. My work captures the spirit of creative innovation, offering readers stories that celebrate craftsmanship, artistry and visionary thinking.

For me, cars are cultural icons. They are storytellers of design, engineering, and how we navigate the world. For over two decades I’ve edited and written for leading car and design publications, exploring the creativity shaping the future of mobility. A particularly meaningful project was editing Honda’s Dream, where I helped bring to life stories that captured the brand’s spirit, innovation and human drive.

My latest project is a cultural and visual exploration of champagne as a symbol of savoir‑faire, celebration, enduring elegance and luxury. Framed within the wider story of France, the book will journey from the grand maisons of Champagne to the salons of Paris, the glamour of the Côte d’Azur and Monaco, and the Riviera’s golden age. It traces champagne’s presence in heritage landmarks, cultural institutions, and legendary gatherings. We look to its enduring role as France’s most dazzling export, woven into the social fabric of London, New York and beyond. The book will be published in 2025.