Art, Design, Luxury and Lifestyle.

As editorial director of VOICES magazine, I collaborate with Spinach Branding and Maze Row to shape the publication’s vision and bring to life compelling stories at the intersection of wine, food and culture. Leading a global network of wine experts, writers, photographers and filmmakers, I oversee editorial across print and digital platforms — ensuring VOICES remains a dynamic, thoughtful and inspiring publication.

Lifestyle content director at Spinach, I lead the editorial direction of Spinach Challengers and advise global brands as a design and luxury specialist. My work spans projects like VOICES for Maze Row and La Vita Campari for Campari — blending strategic insight with creative storytelling to craft narratives that resonate. From brand books to trend forecasting, I help companies connect more meaningfully with their audiences and position themselves for long-term relevance.

The Life Negroni is a project that best reflects my passion for storytelling. As the co-author, I helped bring this celebrated book to life, uncovering the rich history, cultural significance, and artistry behind one of the world’s most classic cocktails. Through meticulous research and captivating narratives, we explored the Negroni's evolution and the personalities who shaped its story, creating a book that resonates with both cocktail enthusiasts and design aficionados alike.

As a senior contributor to Forbes Lifestyle, I explore the evolving worlds of art, design, luxury and ideas through insightful storytelling. My writing examines the cultural and creative forces shaping our world — from the role of art in driving change to the power of innovation and craftsmanship to inspire and connect.

As a freelance writer, I contribute to leading publications including Wallpaper* , where I explore the intersections of design, culture and luxury. My work captures the essence of creative innovation, offering readers engaging stories that celebrate craftsmanship, artistry and visionary thinking.

For me, cars are cultural icons — storytellers of design, engineering, and how we navigate the world. I’ve written for leading automotive and design publications, exploring the creativity shaping the future of mobility. A particularly meaningful project was editing Honda’s Dream magazine, where I helped bring to life stories that captured the brand’s spirit, innovation and human drive.