Art, Design and the Cultural Landscape.

At Spinach, I develop cultural positioning strategies and narratives that connect brands to contemporary discourse. This means moving beyond traditional brand storytelling to find where a company's authentic heritage intersects with broader cultural conversations – then creating the frameworks, manifestos and editorial platforms that make those connections felt.

I edit Challengers, interviewing senior figures across branding, design and culture who have challenged their industries – conversations that explore how creative leadership shapes sectors and movements.

As editorial director of Maze Row Voices, I collaborate with Spinach Publishing to shape the publication’s creative and editorial vision across print and digital. Drawing on my background in the arts – including curatorial studies at the Royal College of Art – and formal wine training (WSET Level 2), I work with a global network of writers, photographers, filmmakers and culinary experts to bring to life stories at the intersection of wine, food and culture – ensuring Voices remains dynamic, thoughtful and inspiring.

As a long-standing contributor to Wallpaper*, I explore the intersections of design, culture and car design, capturing the spirit of creative innovation across disciplines. My work celebrates craftsmanship, artistry and visionary thinking, offering readers stories that reveal how design shapes the way we live and move. As with all my writing, I avoid making the story about me, instead focusing on the ideas and individuals whose work inspires progress and change.

As a senior contributor to Forbes, I explore the evolving worlds of art, design and ideas through thoughtful storytelling and insightful interviews with leading figures as well as emerging voices in the arts. My approach as a journalist is not to impose ideas but to give a platform to others: to explore their perspectives with curiosity and fairness, and to consider how creativity and culture shape the way we live.

The Life Negroni is a project that best reflects my passion for storytelling. As co-editor and co-author, I helped bring this celebrated book to life by uncovering the rich history, cultural resonance and craft behind one of the world’s most enduring (and storied) cocktails. Through first-hand research and carefully shaped narratives, we traced the Negroni’s evolution to explore the people, places and ideas that define its story within a broader historical and design context. The result is a book that connects cocktail culture with art, design and timeless style.

For me, cars are cultural icons – storytellers of design, engineering and how we navigate the world. For over two decades, I’ve written and edited for leading car and design publications, exploring the creativity shaping the future of mobility. A particularly meaningful project was editing Honda’s Dream magazine, where I brought to life stories that captured the brand’s spirit of innovation and human drive.

Author: The Life Champagne
My latest project is a cultural and visual exploration of champagne as a symbol of savoir-faire, celebration and enduring elegance. Framed within the wider story of France, the book journeys from the grand maisons of Champagne to the salons of Paris, the glamour of the Côte d’Azur and Monaco, and the Riviera’s golden age. It traces champagne’s presence in heritage landmarks, cultural institutions and legendary gatherings, and its enduring role as France’s most dazzling export – woven into the social fabric of London, New York and beyond. The book will be published in spring 2026.