Art, Design and the Cultural Landscape.

At Spinach, I develop cultural positioning strategies and narratives that connect brands to contemporary discourse. This involves moving beyond traditional brand storytelling to identify where a company’s authentic heritage intersects with wider cultural conversations, then creating the frameworks, manifestos and editorial platforms that bring those connections to life.

I edit Challengers, interviewing senior figures across branding, design and culture who have challenged their industries. These conversations explore how creative leadership shapes sectors and movements.

As a regular contributor to Wallpaper* and a writer across leading cultural publications including Forbes, I explore the territories where art, design and contemporary culture meet through thoughtful storytelling and incisive interviews with established figures and emerging voices. My work celebrates craftsmanship, artistry and visionary thinking, revealing how creativity shapes the way we live and move.

My approach centres on creating space for others — exploring multiple perspectives with curiosity and fairness, and capturing the spirit of innovation across disciplines. Rather than foregrounding myself, I focus on the ideas and individuals whose work drives progress and change.

My latest book explores champagne through a cultural lens — as art, literature, social ritual and symbol. Taking a flâneur’s approach, it moves through champagne’s cultural landscape, positioning the grandes marques within their wider movements, and tracing champagne from the salons of Paris to the Riviera’s Belle Époque, from luxury rail to transatlantic glamour.

The book reveals how champagne became France’s most dazzling cultural export, woven into the social fabric of London, New York and beyond.

Publication: Spring/Summer 2026 with European and US distribution.

As editorial director of Maze Row Voices, I shape the publication’s creative and editorial vision across print and digital. Working with a global network of writers, photographers, filmmakers and culinary voices, I commission and edit stories that explore wine, food and culture, treating wine as a cultural artefact and social ritual rather than a purely technical subject.

My approach draws on curatorial studies at the Royal College of Art and formal wine training (WSET Level 2), positioning Voices at the intersection of sensory experience and cultural discourse.

I am currently writing my first semi-fictional book, a coming-of-age narrative told through food memory. Moving from pre-revolutionary Shiraz to a flight across the Kurdistan mountains, from wartime Tehran to pastel-coloured 1980s London, Cheddar and Marmalade traces a bicultural life through the meals that punctuate it.

Everyday objects — a single chicken, a jar of marmalade — become portals into memory, revealing the absurdities of belonging nowhere and everywhere at once. Written as a series of non-linear vignettes, the book resists solemn diasporic narratives, choosing instead humour, irony and the sharp-eyed perspective of a child navigating revolution and exile.

The Life Negroni reflects a long-standing commitment to cultural storytelling. As co-editor and co-author, I helped bring the book to life by uncovering the history, cultural resonance and craft behind one of the world’s most enduring cocktails. Through first-hand research and carefully shaped narratives, the book traces the Negroni’s evolution, exploring the people, places and ideas that define its story within a broader historical and design context.

The result is a work that connects cocktail culture with art, design and enduring style.

Cars are cultural artefacts; they are material expressions of design and engineering. For over two decades, I have written and edited for leading car and design publications, exploring the creativity and innovation shaping mobility. As editor of Honda’s Dream magazine, I developed editorial narratives that captured the spirit of human ingenuity and forward movement, treating cars not as machines but as embodiments of cultural ambition and progress.

I have advised on the Royal College of Art’s vehicle design postgraduate programme and served on judging panels for car brands including Porsche, McLaren and BMW, bringing a cultural perspective to discussions often dominated by technical discourse.